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ASSOCIATE CREATIVE DIRECTOR - ART DIRECTOR
QUIT UK - BAD MOUTH
What?
Proactive concept to raise awareness among a youth audience of one
of the most prevalent side effects of smoking - mouth cancer.
How?
The idea: 'Bad Mouth'. An app designed to infiltrate the youth, to get them teasing and repulsing their friends, in order to spread the word about the unattractive effects of mouth cancer. After all, no teen or twenty wants to lose their youthful good looks. We pitched the app at 25p to download - the cost of a single cigarette sold in the UK (2014).
Where?
Press / digital
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