ASSOCIATE CREATIVE DIRECTOR - ART DIRECTOR 

KIA SOUL - MARMITE

What?

Proactive PR stunt and competition concept.

How?

The idea; ‘KIA Soul Marmite Edition’. The SOUL has always been the black sheep of the KIA range. And it’s polarising in its looks. People either love it or hate it. So for a limited time, this special edition black and yellow Soul would be up for grabs – and loaded with a lifetime supply of the gooey black spread. To enter, all you had to do was either ‘like’ or ‘dislike’ it on Facebook.

Where?

Press / social