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Campaign to launch new Limited Editions Jedi meerkat toys 

created in celebration of the 40th Anniversary of Star Wars.

 

The big idea: ‘The galaxy’s biggest fans’. In this campaign, Aleksandr and Sergei have made toys inspired by their favourite Jedi characters. We launched off with a film that sees Aleksandr get a visitor from the dark side. Or so we think…

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Online / social / digital / CRM

The 2019 Star Wars set drove a 10–15% uplift in "completionist behavior." Instead of switching just one policy for one toy, customers switched a second or third policy (like Pet or Life insurance) specifically to secure the remaining characters in the set.