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Vitality
Life's pretty good, so imagine getting 5 more years of it.
That's what we had to tell our audience. So we did. in the coolest
way possible of course.
Bespoke social edits were created too, boosting engagement with different hooks.
In the five months following its launch, the campaign delivered a 31% year-on-year sales surge and a five-percentage-point lift in brand consideration. This momentum was mirrored in search activity, which climbed 21%, while lower-funnel social media optimizations slashed cost-per-lead by 19%.
The campaign's success was cemented with a Campaign Ad of the Day selection and the 2025 Marketing Week Award for Excellence in Financial Services.
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